Monrovia, Liberia – September 6, 2025: West Africa Enterprise has refuted claims on social media about its Ganta branch (#26) being found with rotten fish. The company clarified that the branch #26 in Ganta, Nimba county is independently operated by Mr. Samir Awada and does not fall under its management.

Meanwhile West Africa Enterprise emphasized its reputation for high-quality frozen products and stated that it has no responsibility for the sales or products of independent agents like Branch #26.

It further stated that the branch has not purchased any products from West Africa Enterprise for over a month and has instead sold damaged goods, violating their agreement.

Full release below:

West Africa Enterprise Refutes Defamation and Clarifies Misrepresentation

Monrovia, Liberia – September 6, 2025
West Africa Enterprise strongly rejects all defamatory claims made against our company and wishes to set the record straight regarding recent misinformation.
It is important for the public to note that Branch #26 in Ganta is not owned, managed, or operated by West Africa Enterprise. That location is independently run by Mr. Samir Awada, who serves only as an agent under a Memorandum of Understanding (MOU).
West Africa Enterprise has earned its reputation as one of Liberia’s leading suppliers of high-quality frozen products. Our brand is built on trust, consistency, and uncompromising standards of freshness and quality.
Under the MOU governing independent agents:
Branches such as #26 are independent retailers, not official outlets of West Africa Enterprise.
The company bears no responsibility for sales or products handled by these agents outside of our direct supply chain.
Agents are permitted to purchase products on the open market only if those products meet the strict quality benchmarks agreed upon with West Africa Enterprise.
Unfortunately, Branch #26 has failed to meet these standards. For more than a month, the branch has not purchased a single carton of frozen goods from West Africa Enterprise. Instead, it has engaged in selling damaged products sourced from outside our supply chain—an action that violates both the MOU and the values we uphold.
We therefore reassure all customers and the public that West Africa Enterprise remains fully committed to delivering only the highest quality frozen products in Liberia. A visit to any of our genuine outlets will confirm our dedication to excellence, freshness, and customer satisfaction.

West Africa Enterprise
Quality You Can Trust
Contact:
+231 770 449 244 / +231 886 966 984